Now that Georgia schools are back in session, everyone is back in the scholastic swing of things for fall. While much of the early focus for teachers and students will be navigating their schedules and syllabus requirements, it won’t be long before campus life will be brimming with special events. There are an incredible number of promotional opportunities available at both the high school and college level, so take advantage of it!
For high schools, football games are already underway, with other sports teams opening their seasons in the coming weeks. Concession stands at these events are an easy place to gain brand recognition. Disposable cups at rivalry games or a Homecoming game will be used by alumni, parents, and students from various schools, making them a valuable promotional item. School apparel is also a huge market for brand awareness. While hats and shirts for sports teams are a popular and successful option, one audience to consider specifically are students of an upcoming senior class. With so much hype surrounding their last year of high school, seniors have a desire to stand out and celebrate their one year at the top of the totem pole. Apparel honoring the graduating class is a great way to fire up the seniors and have people around the school getting a look at your brand name.
College campuses, alternatively, open up a different avenue for your marketing success. Having mastered the art of marathon study sessions and finishing term papers on sleepless nights, students drink plenty of coffee and spend countless hours in the quiet confines of coffee shops and study halls. As a result, coffee mugs for home usage and tumblers for those hustling from the library to the classroom are popular items in the college experience. Outside the classroom, apparel and cups are a winning approach to successful brand merchandising. Fraternities and sororities have a shirt for every rush event, formal, or fundraiser they’ll ever host, making custom printed shirts a great way to get your name out there. And much like at the high school level, disposable cups at college concession stands are a great option, with even more potential regional exposure from visiting college students and alumni.
With all of these options at your disposal, the question still remains: how do you take advantage of these opportunities? The answer lies with our team at Radix Branding Solutions and we’re eager to lend a hand! For starters, on our website, we offer a free downloadable catalog of our inventory. However, if you need our products on hand to make a better impression, we’ll gladly assemble a sample pack for you to present to your clients. For even further assistance, our insightful sales team and customer service representatives are ready to provide the external support to your ongoing efforts, while our art and production teams create outstanding work with fast turnaround times.
This school year, we want to help your brand reach new heights. Contact us today for more information on how our team can make it happen for you!
Drew Thomas
Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.
