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It’s more important than ever to make sure that your company’s name is getting out there. Many businesses are finding that trade shows and events are a great way to do this. But how can you make sure that your company’s name is the one that makes a lasting impression?...

When people think of human resources, they may be prone to thinking strictly of the hiring process. But in an increasingly competitive marketplace - one that features a very low unemployment rate - HR departments everywhere need to find ways not only to hire the right...

Maintaining a thriving restaurant business demands making strategic branding choices that tap into your potential customer base's desires and build upon your unique company culture. But with so many branding trends and information readily available, where do you...

Regular word-of-mouth marketing has shifted towards digital customer reviews that stick around for much longer. Customers have opinions and quickly express their feelings towards your company after interacting with you. Today, Facebook and Google make very accessible...

Blogging with the intent of boosting your Search Engine Optimization (SEO) continues to be one of the most important methods for marketing your brand. Blogging creates a portal of content to your website visitors, customers, and leads in the form of value. By...

Sales is all about creating human connections, but sometimes it can feel difficult to get the conversation started. Right now, there are people looking for products and services like the ones that you are selling. The question is: how do you reach them? In this...