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Marketing is critical for nearly every business or organization and there are a variety of ways to enhance their image. For police and fire departments, getting your name out into the community can be effectively done with a wide array of promotional products.

We may not often think about branding going hand in hand with fire or police departments; however, there are many reasons why these organizations would want to increase their visibility and enhance their branding. This includes helping to recruit employees as well as helping community members gain a positive view of the organization’s community efforts.

In fact, fire and police departments already do a great deal of engagement with their communities, such as policing around the holidays aimed at giving back and building positive relationships between officers and members of local neighborhoods.

As with many things, creativity is key. There are plenty of ways the police and fire departments can leverage their branding with custom printed products. Let’s take a look at some creative ways for you to increase the visibility of your police or fire department with promotional items.

1. Apparel

Nothing says you’re proud of your organization like keeping it in your wardrobe. Apparel is a great way to help showcase your brand to other members of the community. This is also a great way to recognize staff members by providing them with a comfortable shirt they will enjoy wearing. Picking a stylish option will help ensure that they proudly display the organization around town. Additionally, when police officers or firefighters engage in community events out of uniform, having branded apparel can present an image of professionalism while still allowing for more relaxed attire.

Apparel for Fire Departments

2. Coffee Sleeves

Police officers and firefighters have a difficult job. When working long hours, coffee is the fuel many people use to keep going. A custom printed coffee sleeve with the logo of your police or fire department is an excellent way to showcase your department. It’s also a great way to enhance the portability of paper cups, preventing them from getting too hot to handle.

3. Eco-Friendly Plastic Cups

Your department might have a water cooler for the benefit of people who come into the office in need of assistance. Providing an eco-friendly clear plastic cup with your logo front and center is a great added touch. These cups can also enhance the sustainability efforts of the organization. In fact, with environmentalism becoming increasingly important, it is no surprise that greening the police station has become a trend in many areas. It shows compassion about the world around you and can help showcase a department’s holistic nature within the broader community. Overall, these cups are made with high quality, environmentally friendly material, and are a great way to offer people a cool beverage while they’re waiting for assistance.

4. Aprons

At first thought, you may be wondering why this is on the list. After all, when you picture firefighters and police officers, aprons are probably not something that readily fits into the image in your head. However, police and fire departments often engage in a number of community events and fundraisers. One popular event involves allowing staff members to showcase their culinary prowess. In fact, police officers and firefighters like these in Massachusetts often engage in chili cookoffs. Highlight your department with pride with custom printed aprons.

Custom Printed Aprons
Takeout Food Containers

5. White Paper Food Containers

For police and fire departments that host community events, white paper food containers can add a nice touch of brand marketing. A common thing for police and fire departments to engage in is helping provide food for local homeless. In fact, participating in community service is a common thing for many departments. Adding customized paper food containers can help with marketing when telling the story of helping the community. In an increasingly media-driven world, celebrating your successes and marketing how you positively affect the community is important. These containers can also be great additions to any food-related community activity including cookouts and baking competitions.

Final Thoughts

We often think about marketing and branding in the area of businesses. After all, these are core components of the for-profit sector. However, the reality is that virtually any organization can benefit from leveraging the power of branding. Police and fire departments play integral roles within the community. From providing valuable services to helping with community service, education, and hosting fun events, police and fire departments actually have very diverse roles within communities.

Using the power of branding with promotional products can enhance your image in the community, provide effective ways to recognize the work of staff, and ensure that your contributions do not go unnoticed when hosting events. We offer a variety of creative methods to enhance your name recognition. Check out our full product catalog for these and many other options!

Drew Thomas

Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.

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