Hospital Sales Opportunities

As we know, an important aspect of marketing is to clearly define what separates us from the competition, and this is particularly true of the healthcare industry. The United States features the most competitive market for healthcare services in the world. In addition, spending on healthcare advertising in the U.S. has nearly doubled over the past two decades.* As a result, hospitals and clinics must be consistent in promoting a brand that exemplifies expertise, reliability, and compassion. If you’re looking to supply promotional items for healthcare providers, there are a variety of ways that Radix Branding Solutions can help you access this market.

Perhaps the most obvious place to start is the waiting room. Even for minor medical issues, patients figure to spend twenty to thirty minutes waiting for their appointment. This is a great opportunity to engage people who are looking for a distraction from their boredom or anxiety. For example, branded coffee cups and custom printed coasters are creative options to consider. These promotional products can be particularly effective when displaying website links or Twitter hashtags for hospital programs and special events like Breast Cancer Awareness Month. Boosting the visibility of these initiatives through custom printed drinkware can help hospitals foster more involvement with people beyond their scheduled appointments.

Hospitals can also use custom printed products to showcase their services and celebrate their accomplishments. For instance, Radix Branding Solutions recently developed full-color coffee sleeves that recognize a client’s inclusion in U.S. News & World Report’s Best Hospitals list. We’ve also printed custom cups advertising a hospital’s heralded abilities in specialized fields of medicine and surgery. These products deliver a valuable marketing message that gives patients peace of mind. While people don’t plan on going to the hospital, they want to know they are in good hands when they need to go.

Not all healthcare marketing efforts have to be directed strictly at patients. As we’ve discussed in previous entries of our sales blogs, human resources is playing an increasingly significant role in marketing the company brand. A hospital is only as good as its staff, so being able to promote the company brand to potential new hires is just as important. Case in point: we’ve printed cups and sleeves that honor the work of nurses in a client’s Labor and Delivery department. Not only does this lend deserved praise to current employees, it also informs viable job candidates and the general public about the quality services they provide. Fundraisers and 5K races are also great for connecting with the entire community. Branded promotional products work wonders for spreading awareness on these events, from cup advertisements beforehand to custom printed shirts and apparel afterward.

With advertisements for healthcare and hospitals all over television and plastered on countless billboards across the country, it may seem like custom printed shirts and cups aren’t enough to catch people’s attention. But in reality, smaller and more personalized forms of advertisement are far less expensive and more memorable. We’ve worked with some premier healthcare institutions on their branding efforts and we can do the same for your clients. 

For more information on how we can help you develop a standout program, contact our Radix team at (844) 749-5725 or email us at [email protected].