Not only is it great for involvement, but it’s a fantastic marketing tactic and builds loyalty with customers. Let’s look at how to make your business part of the community with these strategies.
Double Down on Your Local Area
The biggest companies in America are often heavily involved with collaboration in the community. Usually companies at a larger scale team up with national organizations that could have worldwide effects. Just look at how Starbucks joined together with United Way as they target underserved areas in the country. For the smaller companies out there, it’s much easier to focus on your local area.
Get Employees Involved
Making your business active in the community is beneficial for everybody. It even makes your company more attractive for new employees. Studies show that 89% of employees think organizations that sponsor volunteer activities offer a better working environment. Providing volunteer opportunities boost employee morale and improves engagement overall.
Adjust Your Budget Towards Community
Once you gauge employees interest and figure out where they would like to contribute, distribute the capital. This gives employees freedom to support causes that they care deeply about. You may be surprised how many places in your community actually want your help.
Partner With Other Business Owners
Pro Bono Services
Offer the opportunity to employees where they can visit organizations of their choice. Workshops are an easy event to put on for almost any organization. Your business could even sponsor a workshop, which is a plus for brand awareness. Support the causes that your employees believe in and let them shine their knowledge on others who seek it.
Company Fun Events
Becoming part of the community doesn’t always have to be about charity or volunteer work. Gather groups of employees for some company fun, too. Schedule some activities in the local area. If your business could cover some registration fees or equipment costs, it would make the deal even sweeter. Not only are company outings enjoyable, they’re a terrific opportunity to put your name out there with commemorative collectibles like customized apparel and reusable drinkware.