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How to Crush It in a New Market

Joining a new market can be an incredible business opportunity that allows you to explore your work in an entirely new way. Any time that you move into a new market, it is normal to feel excited—or even intimidated. You will want to succeed, but you might not know what lies ahead. In this article, we will explore how to successfully enter a new market.
Research the Market
Before you ever think of stepping foot in a new marketplace, you will want to make sure that you are adequately prepared. Doing research in advance is crucial for your future success. Knowing as much as you can will help you to enter the new market with a plan in place rather than just winging it when you get there.
Double Down on the Community
Bring Passion to the Race
When we think about business and success, it is easy to focus on the numbers. We know that we want a certain amount of revenue, a reasonable number of customers, and we expect to see our sales numbers grow. While numbers are important in sales, the fact remains that there is more to selling than just statistics. If you want to catch the attention of your audience, you will need passion to do it.
Today’s consumers want more than just another person promising another product. The modern customer is interested in the mechanics of a product and the people who are selling it, and they are more serious about whether or not a person is just in it for the money. When they see a salesperson that is passionate about the product that they are offering, they are more willing to give it a try.
Showing what you are passionate about with the product can attract quite a bit of attention from consumers. This approach helps you to shift from being a salesperson that just wants to sell something into an individual that is passionate about their industry—and the particular product or service.
Highlight What Makes Your Product Unique
Success in a new market means being the kind of person who can bring something useful to that market. Instead of following in the footsteps of another individual and taking the same general approaches, it can be very helpful to instead focus on what separates you from the competition. Focus on what makes your experience unique regarding the product, service, or industry.
Get Employees Involved in the Community
Small differences and large differences alike can set you apart from your competition, and these differences often drive customer interest. They might be able to get the same product from someone else, but do they receive the same experience? Are they as satisfied after the purchase has been made or the service has been used? Do they feel confident in what is being sold to them?
Highlighting what makes your product unique is an excellent way to attract attention and beat out the competition. You should know the unique features of your product, and be able to compare it to others like it. Being well-educated on your product is one of the best ways to build trust with your customer.

Your business should also emphasize your products through creative marketing. For example, rather than serving beverages in any cup, create custom printed cold cups for everyday usage. This kind of marketing is particularly important when you’re promoting something new about your business or participating in special events. When a customer has a visual cue to remember you by, you stand a much greater chance at retaining them as return business.

Be Patient with Your Progress
When entering into a new market, there is this constant push to succeed—and it is generally the idea of this success that drives us to move forward. Wanting to succeed is normal, and it is important, but it can’t be your only focus. People in sales thrive on competition, but you still need to be realistic. If it is your only focus, you will likely find yourself frustrated with the pace at which your numbers are growing.
Patience is important when you enter a new market because there will always be an adjustment period. Even if you have a long-standing track record of successful sales in other markets, you cannot guarantee your success in a new one. Being patient and focusing on learning what you can will strengthen your abilities.
Be Committed to Your Customers
Products might stay the same throughout the years in some cases, but the customer experience is forever changing. As society pushes forward, we find new ways to experience things. We learn more, we develop new interests, and we are easily influenced by countless external resources. As a salesperson, you need to learn what customers care about.

Even if you sell the same product for ten years, you will not be speaking to the exact same audience. Being aware of these differences and recognizing the needs of your customers can really help you to push forward and keep their interest. Customers like salespeople who speak honestly with them, and knowing your audience can play a big role when it comes to creating that feeling of honesty.

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Embrace, Change, and Adaptation
You might have been the top salesperson in your last industry, but that doesn’t mean that you are always going to be that person in a new market. Being a talented salesperson is important, but you can’t keep using the same approach day after day. If you do, your competition will find a new way that works and steal your potential customers.
As times change and interests change, you must be willing to adapt. It means knowing what is going on in the world, what demographics have which interests and being aware of local interest in your area. Staying ahead of the circumstances that can influence how your customers feel about a product can help you to stay on top.
Final Thoughts
Salespeople are always looking for the next big opportunity, and a lot of the time, new markets can seem like the perfect option. As long as you know about the market and are willing to put in the time to stay up to date, you will find that entering a new market can lead you to success. Remember, every industry changes—especially the ones that are just getting started—so you want to put in the work to remain relevant and outpace your competition. With a solid strategy, you can watch your numbers climb.

No matter what market you’re attempting to enter, Radix Branding Solutions can give you the tools you need to succeed. From personalized disposable drinkware to custom printed apparel and custom tote bags, we offer an effective and affordable way to promote your business and help your brand stand out as unique. Contact Radix today for a quote and find out how our approach to marketing can help you make your mark!

Drew Thomas

Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.

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