When people think of human resources, they may be prone to thinking strictly of the hiring process. But in an increasingly competitive marketplace, one that features a very low unemployment rate, HR departments everywhere need to find ways not only to hire the right employees but also retain them. With so many opportunities now available to qualified candidates, it is crucial for organizations to develop and implement a clear brand identity to both their current team and potential new hires.
One way to keep employees engaged is through consistent and visible communication. When it comes to information or updates on important topics such as employee benefits, no one likes to be left in the dark or scrambling to get issues sorted out. If the time has come for employees to reapply for their healthcare, custom printed cups are an effective way to spread the word. A simple reminder printed on hot cups or clear cups is sure to catch the eye of every employee that walks into the break room or stops by the water cooler.
Along with keeping employees informed on important matters, HR departments must also find ways to promote a sense of identity in being a part of the company brand. If the business has recently won any awards, such as recognition in Atlanta Business Chronicle’s list of Atlanta’s Best Places to Work, employees will proudly identify with that recognition. Adorning custom coffee mugs with these types of achievements, for example, is an excellent method of providing employees with something unique that emphasizes the great work culture to which they contribute.
While developing a clear and concise brand message within a company is critical, it’s just as important for companies to convey that message to the outside world. When a business is active in the community and aims to make a tangible difference beyond their products and services, the effort and results should be recognized. If employees take part in volunteer activities for causes important to the company culture or mission, they can wear customized apparel and stand out as a team. Employee buy-in can help foster enthusiasm for these efforts and make a positive and memorable impression on both future customers and future employees.
Since HR and marketing have begun to work much more in tandem than ever before, the opportunity to provide companies in any industry with outstanding marketing tools has never been greater. At Radix Branding Solutions, we understand the obstacles that come with establishing and building a brand name. By creating high-quality, customizable promotional products, we can assist your clients in presenting a clear and concise brand identity and building a strong brand presence. The sales team and customer service representatives at Radix will provide them with the expertise and materials necessary to reveal their brand’s valuable potential.
Contact Radix Branding Solutions today at www.radixbrandingsolutions.com or call the customer service team at (844) 749-5725!
Drew Thomas
Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.
