Add Some Cheer to Your Logo Design
First and foremost, make sure that your products reflect that warm seasonal spirit everyone loves. Let’s face it, nobody wants to attend a bland party, particularly one during the holidays. Branding is all about establishing a positive association between your business and your customers, and spirited custom cups provide an easy way to create this connection. There are endless possibilities when it comes to designing custom cups for the holidays. In addition to the traditional red and green colors of Christmas, consider using designs that include string lights, stockings, and tree ornaments to add a decorative style to your cups. However, don’t limit them to just Christmas designs! In a society as multicultural as the United States, honoring traditions like Hanukkah and Kwanzaa can show that your company values inclusivity. One great way to come up with these cup designs is to decide on them as a team. Many of our customers at Radix task their design teams or brand management teams to come up with holiday designs. In addition, some companies create several designs and have their employees vote on their favorites. Not only can this get your company the best cup for your next holiday event, it can also offer a fun opportunity to build camaraderie amongst employees.Turn Your Swag On
Speaking of your employees, you can’t leave them out of your brand marketing efforts. After all, they’re a direct representation of your business, including the company culture and its overall values. What better way to show off your company culture and values than by giving away promotional items that reflect them? At holiday parties, many businesses like to give away branded gifts as a token of appreciation for their employees. When it comes to deciding what kind of promotional item to give away, it’s important to think about what would be most useful to your employees. Consider items that they can use on a daily basis. Custom printed cups make great party favors, but you can also get creative with other items like outerwear, hats, and gym bags. When employees receive high quality branded gifts from their employers, it has multiple long-term benefits. Not only do people receive a boost in morale, they’re also likely to use these items for years to come, which creates valuable brand awareness for your business as they live their daily lives and travel to other places.
Offer to Sponsor a Special Event
1. Donating Cups for Charity Events
You don’t have to make custom printed cups for your events alone. The holidays are also a great time of year to experiment with new marketing techniques like sponsoring a special event.
This could involve anything from donating a batch of custom printed cups to be used at a local charity event, to becoming an official sponsor of someone else’s company holiday party. By sponsoring an event, you’re not only getting your name out there, but you’re also showing that your company is generous and cares about supporting the community. You can even include QR codes on these cup designs to help party-goers learn more information about the charity sponsorship and how they can get involved.
If you decide to go this route, make sure that your branded products are high quality. After all, you want people to remember your company for its generosity and thoughtfulness – not for flimsy cups that fall apart the first time they’re used. At Radix, we utilize Reliance Cup for our custom cup needs. Not only are the cups made with high-end quality assurance, they’re also exceptional canvases for anything from custom graphics to photo quality images.
2. Offer Advertising Space On Your Cups & Sleeves
Another way to make some extra money off of your custom printed cups is by offering advertising space. This is a common practice for coffee shops and other businesses that serve drinks in disposable cups, but it can also be applied to holiday events hosted by businesses in any industry.
If you have a lot of foot traffic coming through your event, or if you expect your cups to be seen by people outside of the event itself, then selling advertising space can be a great way to offset the cost of the cups. You can sell this space to local businesses, or even other companies that are hosting their own holiday events.
Just make sure that you don’t overcrowd the cup with too many ads – you still want people to be able to see your own company’s branding.
3. Auction Your Gear in Event Raffles
Much like giving branded gifts to your employees, charity events are also a great way to offer branded products to those in attendance. This could be something as simple as setting up a raffle drawing or offering a discount on future business for those who bring in a donation for the charity. By sponsoring an event and giving away branded prizes, you’re sure to leave a lasting impression on everyone who attends.
Promote New Services & Programs
Obviously you’re not the only one trying to grab the attention of customers this holiday season. With so much competition for business, you need to place your message front and center for all to see, specifically in places where they can’t miss the information.
One way to do this is by using your custom printed cups and custom coffee sleeves as a way to promote new services and programs. This could be anything from a new loyalty program, to a holiday sale, or even just reminding people that you offer gift cards (which make great last minute gifts!). And if you’re handing these cups out at an event, make sure you have plenty of staff on hand to answer any questions people might have about the new services and programs.
In addition, you can use custom printed floor graphics to your advantage. By placing them in hallways and open spaces around your establishment, you can attract the eyes of customers to information you need them to know. Any businesses – from hospitals and banks to restaurants and breweries – can utilize floor graphics to great effect when promoting their holiday programs to potential clients.
Final Thoughts
When it comes to marketing and advertising, it’s easy to get lost in the numbers and your sales goals. While those things are important, holiday marketing should emphasize what is important about the holiday season. So remember to have a little fun! By keeping your company’s core values and the spirit of the season top of mind, the effective holiday advertising will take care of itself.
Drew Thomas
Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.
