Chat with us, powered by LiveChat
Menu

Businesses are always looking for creative ways to promote their brands. However, while “thinking big” can be the first instinct, sometimes big things come in small packages. Although they’re no bigger than your hand, custom coffee sleeves can play a large role in effectively marketing any type of business. Let’s look at a handful of ways that custom printed coffee sleeves can be used to promote your business.

1) Highlight Special Events & Promotions

First and foremost, custom cup sleeves offer an excellent way to generate excitement and anticipation for upcoming events, such as grand openings, new menu or product releases, or special sales and promotions. By printing a unique logo or graphic for the event on the sleeve, as well as the date and time, you can ensure that your customers will remember the details and be more likely to participate. In addition to upcoming events, cup sleeves can also be used to promote regular, ongoing events such as weekly specials, happy hours, or trivia nights.

To better promote your business and its activities, it’s also a good idea to wrap all of your beverages with custom sleeves. After all, just because they’re usually associated with hot coffee doesn’t mean you can’t place them on cold cups, too. Not only does this make both hot and cold drinks more comfortable and enjoyable for customers, it also allows you to promote your brand through more orders, particularly in your carryout business.

2) Co-Branding With Other Businesses

Speaking of special promotions, you can use custom sleeves to advertise any co-branding your business is involved in. For example, many coffee shops partner with local bakeries to provide pastries and other goods. By placing a nearby bakery’s logo on the cup sleeve along with your own, you can promote both businesses while also increasing the likelihood that customers will associate your two businesses with one another. This is a great way to build relationships with other businesses in your community while also growing your customer base.

Keep in mind that co-branding opportunities aren’t only limited to food. If your business offers any type of service – whether it’s in legal advice, real estate, or money management – consider partnering with a complimentary business to cross-promote each other on your coffee and beverage sleeves. A law firm could partner with a local bank to offer free consultations. A real estate company could team up with a mortgage broker to offer home buyers special deals. By advertising your business in tandem with another, you can not only reach more potential customers but also show that you’re invested in your community.

For-Section-3

3) Show Your True Colors

While they may not offer a huge artistic canvas, cup sleeves can help you showcase your brand and its personality. Colors play an underrated role in how we perceive advertising, so utilizing the colors that match the mood you want to invoke can emphasize the strengths even more. For example, yellow and green convey happiness and energy, making them great for businesses like health food restaurants or fitness centers. Conversely, white coffee sleeves with sleek one-color logo printing exhibit a sense of refinement and professionalism often advertised in law firms and investment groups.

As one of the premier coffee cup sleeve manufacturers, Radix also offers full wrap printing to go along with unlimited color options in your designs. This is important because the full wrap option allows for larger print areas and the ability to print photo quality images on your sleeves. For industries that are particularly competitive, this is the perfect way to really make your sleeves stand out and get noticed.

4) Networking

Whether your business is out at a local festival or meeting people from across the country at an expo, you can treat your coffee sleeves like a business card. With the full wrap printing available at Radix, you can print your company logo along with all kinds of information about your company, including website and email addresses, social media handles, even brief company accomplishments that highlight your abilities. No matter what kind of event you and your colleagues are attending, this is an easy way to make sure potential clients and customers can remember your business when they get back to their office.

Much like business cards, it’s important that your coffee sleeves are high quality and professionally designed. You want potential clients and customers to take your sleeves seriously, not throw them into the trash at the first opportunity. Make sure you’re able to get unbridled design capabilities and printing options to get the most out of your custom sleeves.

After Section 4

5) Utilize QR Codes

In today’s digital world, more and more businesses are utilizing QR codes as a way to connect with potential customers. Including a QR code on your coffee sleeves is one of the easiest ways for customers to quickly learn more about your business without having to search for your information on a desktop computer or laptop. Simply scan the code and voila – they’re taken directly to whatever page you want them to see.

You can use QR codes in a variety of ways other than just to drop customers off on your homepage. Try linking them to your Instagram account to gain new followers or link them to coupons they can spend either in store or online. You can also use QR codes to incentivize customer reviews or provide information on new product offerings. However you use QR codes for your business, their versatility and convenience can establish valuable customer engagement.

6) Highlight A Charitable Cause

As we mentioned earlier, showing that you’re genuinely invested in the community and not just your bottom line can do wonders for building a sustainable customer base. If your business is active in supporting an important charity or cause, make sure to let your customers know! Custom printed sleeves that promote your charity of choice are able to inform countless people of your efforts and encourage them to get involved.

Some of our previously mentioned examples are great ways to highlight your charitable endeavors. Consider joining forces with other businesses through co-branding in order to maximize customer involvement. Use QR codes to take people to web pages where they can learn more about the charity and make their own donations. You can also print unique coffee sleeves – with designs that showcase different colors and logos from what your customers usually see – to really capture their attention and build awareness for a good cause.
Create Your Own Cup Sleeves Today!

If you’re only placing plain coffee sleeves on your beverage orders, consider how much more you could get out of every customer interaction. By taking the time to decorate cup sleeves that promote your services, your activities, and your distinct qualities, you can improve customer retention and build awareness for your brand without breaking the bank. Give Radix Branding Solutions a call today at (844) 749-5725 or email us for a free quote to take your marketing to the next level!

ForEndofBlog-SleeveImage

Drew Thomas

Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.

unprinted