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Businesses spend their time and resources on all sorts of things, whether it’s marketing, sales, customers, or their own employees. Getting involved in the community, however, is often overlooked. By focusing your business as part of the community, you can boost all...

When it comes to sales, few things are more important than knowing your target audience. While it would be nice if someone could just hand you a neat portfolio outlining one simple individual, there is a high chance that your target audience is more broad and...

Marketing is critical for nearly every business or organization and there are a variety of ways to enhance their image. For police and fire departments, getting your name out into the community can be effectively done with a wide array of promotional products.We may...

As we know, an important aspect of marketing is to clearly define what separates us from the competition, and this is particularly true of the healthcare industry. The United States features the most competitive market for healthcare services in the world. In...

When people think of human resources, they may be prone to thinking strictly of the hiring process. But in an increasingly competitive marketplace, one that features a very low unemployment rate, HR departments everywhere need to find ways not only to hire the right...

Now that Georgia schools are back in session, everyone is back in the scholastic swing of things for fall. While much of the early focus for teachers and students will be navigating their schedules and syllabus requirements, it won’t be long before campus life will be...